Launch Press Release

The Blueberry Project Launches Little Stinker Baby Butt Spray


Salt Lake City, March 4, 2010 -- Helping to combat the pains and smells of parenthood, The Blueberry Project created Little Stinker Baby Butt Spray to get rid of the odor of diaper changing while moisturize children's bottoms at the same time.

Little Stinker Baby Butt Spray quickly eliminates lingering odors while soothing, calming, and gently moisturizing. The product contains certified organic botanical ingredients and an allergen-free fragrance. It also utilizes a unique non-paraben preservative system, for those who are sensitive to the use of parabens in cosmetics.

"We are taking the 'un' out of 'unpleasant,'" said Kathy Dalton, Chief Marketing Officer of The Blueberry Project. "Many parents agree there is nothing worse than the smell after changing a baby's poopy diaper. This is a product parents can appreciate and recommend."

Three Salt Lake City parents who wanted to provide baby and mommy-care products that were both safe and effective founded the Blueberry Project.

“Lets face it, kids are hard,” said Brick Despain, Chief Executive Officer of The Blueberry Project. “But they are totally worth it. We wanted to give parents a product that allows them to focus on how cool their kids are rather than the pains and smells of parenthood.”

On a mission to de-stinkify children everywhere, Little Stinker Baby Butt Spray was clinically tested by both a dermatologist and pediatrician, and proven to be hypoallergenic. It is sensibly formulated to be ultra-gentle for baby's delicate skin with the nurturing benefits of Aloe Vera Gel, Allantoin, Vitamin E, and certified organic extracts of Lavender, Chamomile, Marsh Mallow, Cucumber, Apple, and of course, Blueberry.

Dalton said, "We strive for only the finest natural and organic materials in our products, and use 100 percent recyclable packaging. We believe in doing everything we can to protect the earth and reduce our carbon footprint. We have even chosen a local manufacturer close to our home office to avoid unnecessary shipping and less green house gases."

This product is proudly made in the United States of America.

To learn more about Little Stinker Baby Butt Spray and other Blueberry products please visit www.littlestinkerusa.com.

Hey, guess what? We're LIVE!

Yes, its true. The long await is over! We are officially open for business!

*mighty applause from the crowd*

Ok—maybe it was just me that was clapping, but I can't express how excited I am to be sharing this news with the world, and sharing what I believe to be an incredibly awesome product with all of you. It's been a little over a year since we first thought of the idea of Little Stinker™, and to see it going live is a dream come true.

Last January, Travis, Kathy and I sat down and decided we needed to solve a problem. We were on a mission to find a way to make the unpleasant task of diaper changes and the inevitable lingering poopy smell that come with them better. I mean seriously... is there anybody out there that actually enjoys changing a poopy diaper? (Um, I'd advise you to keep silent if you do... because that's just kind of weird.)

So there we were with a problem. With a dream to make the world better—one diaper change at a time. And out of the realm of awesomeness (yes, there is a realm) was born our Little Stinker™ Baby Butt Spray concept. Now, after a year of hard work, making sure the product was as effective and great smelling as possible, yet still gentle on your baby's delicate skin, we are more than proud to announce its birth.

Go ahead. Check it out. You'll be impressed :D. And be sure to check back with us often as we have more exciting products coming soon and we hope to have a lot of fun here on the blog sharing our own parenting adventures.

Thanks for stopping by.

-Brick, Co-Founder

Baby Butt Spray

Little Stinker™ neutralizes lingering odors caused by stinky little ones. Sensibly formulated to be ultra gentle for little ones’ delicate skin with the nurturing benefits of Aloe Vera Gel, Allantoin, Vitamin E, and Certified Organic Extracts of Lavender, Chamomile, Marsh Mallow, Cucumber, Apple, and Blueberry. Your baby will smell so fresh and clean, you’ll probably want to eat them… but you know... you shouldn’t do that. Before you reach the point of negotiating every stinky diaper change, let Little Stinker be the perfect answer for your poopy prancer.

Directions for Use: Apply 1-2 sprays on bum after each diaper change. If that doesn't work, make sure your baby isn't poopy again. It happens. Other uses: diaper pails, bedding, bathrooms, stinky feet, husbands, and anything else that might need a little de-stinkification.

Little Stinker contains natural and organic botanical ingredients and is both dermatologist and pediatrician tested.

Supply: 2 months, depending on usage.

Volume: 4 fl. oz. (118 ml).

Ingredients: Water, Vegetable Glycerin, PEG-40 Hydrogenated Castor Oil, Inulin, Aloe Barbadensis Leaf Juice, Althaea Officinalis Root Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Cucumis Sativus (Cucumber) Fruit Extract*, Lavandula Angustifolia (Lavender) Flower Extract*, Pyrus Malus (Apple) Fruit Extract*, Vaccinium Angustifolium (Blueberry) Fruit Extract*, Allantoin, Tocopheryl Acetate (Vitamin E), Caprylyl Glycol, Ethylhexylglycerin, Chlorphenesin, Disodium EDTA, Hexylene Glycol, Fragrance**.
*Certified Organic. **Allergen-Free.